Absa: Africanacity

This Masterbrand commercial introduced Absa's new brand purpose and platform, Africanacity. A demonstration of our uniquely African ability to solve problems. Absa's relaunch was the largest corporate rebranding campaign in AFRICA!

Key Visual
150" TVC
60" TVC
Credits
Art Director: Olé Tshetlo  |  Copywriter: Brandon de Souza, Emmanuel Mutendji  |  Executive Creative Director: Gareth Paul
Director: Adrian De Sa Garces  |  Producer: Barbara Clarke  |   Production Agency: Baxter  |  Ad Agency: FCB Joburg
Africanacity Philosophy
Behind The Scenes

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